Pekalior Bank
Scope:
Logo design
Visual Key
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
A visual identification project portraying a merge of two banks. Project created as part my studies.
Analysis of current and old logos
In the initial phase of the project, I focused on determining the target group and its goals, analyzing the visual key and history of the logo of each bank.
Designing a new logo
I based the new logo on the combination of modernity and the needs of modern young people (e.g. care for the planet) using the logo designed by Jan Hollender.
Visual Key
The concept of the previous Alior Bank logo was not used in the new logo, but the squares that formed it (the previous logo) became an inspiration to create the graphic elements of the new identification.
Themes used in the modules include nature, e.g. mountains, ocean, sound waves (wi-fi), sun, and of course money (coin), a symbol of happiness and prosperity (clover)
Stylebook
Mockup
