Brifmarka
Tools:
Illustrator
Indesign
Scope:
Logo design
Visual Key
Logo designed for the needs of a marketing company that creates new brands.
About company
The word "Brif" means "instant", symbolizing the dynamics and speed of actions. This is an expression that Brifmarka use in everyday activities. "Marka" means "brand" which is their main mission – helping brands build a lasting and recognizable image in the online arena. "Brifmarka" also means "post stamp" in one of the Polish dialects.
The Idea
I decided that the meaning of the stamp as an object that connects the sender and the recipient is significant for this company. Especially because they would like to connect brands with customers through dynamic communication in social media. That's why when I was designing the logo, I wanted to focus on this particular aspect.
Stylebook
The last step was to create a stylebook, to guide the next designer through difficulties of using the logo and making social media posts.
